How AI Is Revolutionizing Ad Targeting for Better Reach and Lower CPMs
Are you torn between wider reach and rising CPMs in your ad campaigns? AI promises to zero in on ideal audiences, but 46% of marketers already use AI for ad targeting and optimization.
Average Facebook CPM climbed to $12.74 in June 2025, and Google Ads now sees a median CPM...
AI Marketing Glossary 2025: Must-Know Terms for Digital Marketers
Are you confused by the flood of AI marketing jargon? Every week, a new term surfaces, such as hyper-personalization, zero-party data, and so on.
Meanwhile, 88% of digital marketers rely on AI tools daily, but many struggle to speak the same language.
If you aim to lead...
AEO and GEO in Digital Marketing: 2025 AI Search Trends
Are you still chasing backlinks in a world where AI surfaces answers first? Early studies show 84% of Google queries now feature AI‑powered overviews, reshaping how users discover information.
Traditional SEO tactics alone won’t cut it. Answer Engine Optimization (AEO) and...
Want to Rank in AI Overviews? Start Creating Answer-Ready Content
With AI’s increasing dominance in search engine results, the conventional search engine results page (SERP) is evolving rapidly. Google’s AI-driven Overviews and the Search Generative Experience (SGE) are changing how content is displayed.
Instead of simply listing links,...
Is AI Making SEO More Affordable or Truly Smarter?
In 2025, the relationship between artificial intelligence (AI) and search engine optimization (SEO) is clearer than ever. AI is transforming SEO, but the question remains: Is it making SEO affordable or smarter?
As businesses and marketers strive to stay relevant in an...
How to Rank in AI Overview in Just 30 Days
“30 days?! That’s all it took?”Yes, and we’re going to show you how.
If you’ve ever searched on Google recently and seen those magical, summarized answers right at the top—welcome to AI Overview, Google’s next-gen search experience powered by generative AI.
And here’s the...
