Shark Tank-Featured Brand Achieves 4x ROAS & 22K+ Followers with Integrated Marketing
Business &
background
Founded by Laura Lady, FryAway is a plant-based, non-toxic powder that solidifies cooking oil for safe and eco-friendly disposal. Featured on Shark Tank, the brand gained initial buzz but needed to sustain momentum, educate consumers about a new product category, and increase both sales and brand awareness.
Project KPIs
- Build brand awareness and reach
- Drive sustainable sales growth
- Improve overall ROAS
Tasks & challenges
- Single-service product requiring strong value communication
- Low awareness of cooking oil solidification benefits
- Maintaining post-Shark Tank momentum
- Competition from FryAway’s Amazon store diverting traffic
Actions
- Fixed technical website issues for better usability
- Ran targeted Instagram ads, growing followers from 3K to 22K+
- Promoted FryAway Amazon store with a dedicated Google Ads account
- Leveraged Shark Tank brand credibility in multi-channel campaigns
Client’s feedback
I’m so proud of the work we’re doing. FryAway stands out because of the passion driving us all. Thank you for your creativity, dedication, and fearless partnership.
Results
- Reached 22K+ followers on Instagram
- Achieved 4x ROAS over six months
- Improved website to a 100 SEMrush health score
- Significant revenue growth and higher conversions
