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Are you still thinking if you should upgrade from Universal Analytics to Google Analytics 4? Don’t worry. Let’s understand the new GA 4 Integration and its amazingly beneficial features to understand better. What is Universal Analytics? The GA 4 upgrade was introduced in 2012, known as Universal Analytics. With a
In today’s digital landscape, with customers leaning toward online shopping, having a strong enterprise web presence is paramount for businesses to thrive. With more than two-thirds of online exploration beginning with a search on platforms like Google, your website must appear on the first page of search results. Studies have
In the ever-evolving landscape of digital marketing, understanding and effectively using People Also Search For (PASF) keywords is crucial for enhancing your SEO strategy. These keywords not only reflect the additional queries users have related to their primary search but also provide valuable insights into user intent. In this blog,
New Year, New Numbers, and New Trends have been here! Welcome to 2025, where digital marketing is now much more than just a buzzword – it’s now a bloodline for every business. But here’s the twist: with AI reshaping strategies and ever-changing market norms, not everyone in this field is
If you are into the restaurant business, then you know the drill: preparing delectable dishes, creating the perfect ambiance, and ensuring every guest leaves with a smile. But let’s talk about the elephant in the room – the challenge of getting those seats filled every night. In an era where
No matter what type of business you run, you need an effective digital marketing strategy. The chances of converting those who shop online or search for products and services are low without one. Creating the best digital marketing strategies requires planning, setting goals, and keeping track of progress. A digital
Hello, champions of change! You’re at the forefront of making a difference, tackling social issues with passion and dedication. But we know that in the world of nonprofit organizations, resources are often stretched thin, and getting your message out there can be a real challenge. That’s where we step in
As the world becomes increasingly mobile-centric, it’s no surprise that search engines like Google are placing greater emphasis on how websites perform on mobile devices. Mobile-first indexing is a shift that’s fundamentally changing the way search engines evaluate and rank websites. If your website isn’t optimized for mobile, it may
If you are still not moving to mobile advertising then you are losing the most important set of audience. Mobiles claimed to have covered around 70% of the total US digital advertising space
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