Robots.txt
What is Robots.txt? Robots.txt is a basic text file in the root of a website that instructs web crawlers on which pages should not be
Dec 3, 2024
EvenDigit
EvenDigit is an award-winning Digital Marketing agency, a brand owned by Softude (formerly Systematix Infotech) – A CMMI Level 5 Company. Softude creates leading-edge digital transformation solutions to help domain-leading businesses and innovative startups deliver to excel.
We are a team of 70+ enthusiastic millennials who are experienced, result-driven, and hard-wired digital marketers, and that collectively makes us EvenDigit. Read More
Redirect
What is a Redirect? A redirect is a strategy for directing users and search engines to a new URL. This is commonly used when a
Feb 4, 2025
Quality Score
What is a Quality Score? Quality Score is an important indicator in Google AdWords that evaluates the quality and relevance of your advertisements and keywords.
Dec 3, 2024
PPC
What is PPC? PPC (Pay Per Click) is a digital advertising approach in which advertisers pay a charge when one of their adverts is clicked.
Dec 3, 2024
Primary Keywords
Understanding Primary Keywords A Primary Keyword is the primary term targeted on a webpage around which content is optimized. It is central to the topic
Dec 12, 2024
Penguin Algorithm
What is the Penguin Algorithm? The Penguin Algorithm is one of the Google algorithm updates introduced in 2012 to penalize websites that engage in manipulative
Mar 10, 2025
Pillar Page
What is a Pillar Page? A-Pillar Page serves as the basis for a specific topic cluster on a website, offering comprehensive coverage of a broad
Dec 3, 2024
Panda Algorithm
What is the Panda Algorithm? The Panda Algorithm is an update to Google’s search results ranking algorithm, first introduced in 2011. Its primary goal is
Dec 3, 2024
Paid Links
What are Paid Links? A Paid Link is a hyperlink placed on a website in exchange for compensation. These links can effectively boost visibility and
Mar 11, 2025
