AI
How AI Is Revolutionizing Ad Targeting for Better Reach and Lower CPMs
Are you torn between wider reach and rising CPMs in your ad campaigns? AI promises to zero in on ideal audiences, but 46% of marketers
Jul 28, 2025
EvenDigit
EvenDigit is an award-winning Digital Marketing agency, a brand owned by Softude (formerly Systematix Infotech) – A CMMI Level 5 Company. Softude creates leading-edge digital transformation solutions to help domain-leading businesses and innovative startups deliver to excel.
We are a team of 70+ enthusiastic millennials who are experienced, result-driven, and hard-wired digital marketers, and that collectively makes us EvenDigit. Read More
AI
AI Marketing Glossary 2025: Must-Know Terms for Digital Marketers
Are you confused by the flood of AI marketing jargon? Every week, a new term surfaces, such as hyper-personalization, zero-party data, and so on. Meanwhile,
Jul 28, 2025
AI
AEO and GEO in Digital Marketing: 2025 AI Search Trends
Are you still chasing backlinks in a world where AI surfaces answers first? Early studies show 84% of Google queries now feature AI‑powered overviews, reshaping
Jul 28, 2025
General
From Views to Revenue: How We Use YouTube Analytics to Scale Monetized Channels
Monetizing a YouTube channel means more than simply hitting view counts, it requires a systematic, data‑driven approach to transform audience engagement into consistent revenue streams.
Jul 28, 2025
Digital Marketing
Should I Hire a Performance Marketing Agency in India?
If you’re a business owner based in the U.S., Europe, or the Middle East, you’ve likely asked yourself: Should I consider outsourcing my performance marketing
Jul 28, 2025
Digital Marketing
How to Build a Performance-Driven Lead Generation Funnel In 2025
Five years ago, a lead generation funnel meant a contact form and a thank-you page. Today, it’s an end-to-end system powered by AI, data, and
Jul 28, 2025
AI
Want to Rank in AI Overviews? Start Creating Answer-Ready Content
With AI’s increasing dominance in search engine results, the conventional search engine results page (SERP) is evolving rapidly. Google’s AI-driven Overviews and the Search Generative
Jul 28, 2025
Social Media
Instagram Opens Up to Google: A Win for Marketers
What was once a closed ecosystem is now stepping into the world of search. Instagram, a platform renowned for its visual storytelling, is now allowing
Jul 28, 2025
Social Media
How Much Do Facebook and Instagram Ads Really Cost?
How much do I have to spend on Facebook and Instagram ads? It’s one of the most frequently asked questions by business leads. Search it
Jul 28, 2025
