Australian Sustainable Brand Achieves 3.05x ROAS with Facebook Ads
Business &
background
Hannah & Henry Apparel is an Australian family brand creating stylish, functional, and sustainable nappy bags for modern parents. Founded by Elaine, a mother of two, the brand emphasizes quality, practicality, and timeless style. They approached us with the goal of maintaining a 3x Return on Ad Spend (ROAS) while scaling purchases through social media marketing.
Project KPIs
- Maintain a 3x ROAS
- Continuously optimize strategy to stay relevant in a niche market
- Increase purchases month-over-month
Tasks & challenges
- Low returning customer rates compared to other e-commerce brands.
- Need for continuous strategy updates as no single approach works long term.
- Uncertainty around which creatives deliver the best performance.
- Campaign performance fluctuations requiring frequent adjustments.
Actions
- Researched the product thoroughly to understand audience needs.
- Planned and tested multiple campaign strategies while maintaining budget efficiency.
- Developed ad copies through continuous competitor and market research.
- Conducted multiple ad copy tests across campaigns, scaling winning creatives to high-performing groups.
Client’s feedback
“The EvenDigit team is professional, efficient, and easy to work with. They analyzed every aspect of my business, set up effective Facebook Ads, and were always responsive to my questions and calls.”
Results
- Achieved 94 purchases in September (+25% growth)
- Adapted strategy from Advantage Shopping to interest-based campaigns for stronger results
- Delivered 3.05x ROAS while continuously testing campaigns and ad copies
