Paid Marketing
Get huge paid traffic spending less while
bringing more revenue.
Maximize ROI with precision-targeted paid campaigns. Our expert PPC management service helps you reach ready-to-buy customers, increase qualified traffic, and convert clicks into loyal customers.
Increased conversion rate and significant market share achieved through data-driven marketing strategies.
Drive instant conversions by reaching prospects precisely when they’re searching for products like yours.
At EvenDigit, our PPC management service experts craft and execute data-driven PPC advertising strategies across leading platforms. Using advanced digital tools, we ensure your ads appear at the right time to the right audience—when they’re making purchase decisions.
This hyper-targeted approach helps you maximize ROI, improve conversion rates, and gain significant market share by investing your ad budget more efficiently and effectively.
OUR TESTIMONIALS
Our past volumes testimony the efficiency we bring.
We don’t bring just traffic. We bring loyal brand engagement with surpassing year-on-year growth
Alireza Baktashian
Founder, Netproreferral.com
On the feedback, I think things are going well. Sandeep and Azhar do good work. You also understand that customer satisfaction is the key to your company’s success So really happy to work with you on this project.
OUTCOME
Targeting Customers That Are Actually Searching For What You Offer
Our Google Premier Partner team enables you to:
- increasing revenue in proportion to budget increase
- overtake competitors in terms of market share
- better ad relevance and keyword quality score
Key Actions
Keeping you in front of prospects through:
- Using exclusive tools as Google Premier Partner
- Taking early initiatives with first-day changes and updates
- Analyzing performance with a data-driven approach
- Giving complete market analysis and overall strategies
- Developing cost-effective strategies to deliver the best results
- Focusing on the complete user journey
- Doing a website & user behavior analysis
- Giving a comprehensive advertising solution
Get Your FREE PPC Account Audit Report Now!
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CASE STUDY
Fusion First
"Fusion First" drives conversion rates up to 28.05 % and leads the industry in PPC campaigns. In comparison to previous campaigns, the client received 1,641+ more phone calls, and their impressions and conversion rates increased by 49.15% and 28.5%, respectively. Maximizing ROI resulted in a reduction in cost per conversion.
CASE STUDY
LED Light Bulb Provider
An LED light bulb provider gets 60% upraised conversions! There was a remarkable increase in conversion value for this campaign. A 60% increase in conversions and a 48% increase in impressions were recorded. Additionally, product sales and ROI increased significantly. Ad clicks increased by 94.64% compared to other campaigns.
CASE STUDY
TellWell
In a single campaign, TellWell generated 2,608 phone calls. After restructuring the campaign, impressions increased by 49.15%. Brand awareness and trust-building efforts have increased engagement and clicks by 36% and quality leads by 169%. Costs per conversion and ROI were reduced too.
PROCESS
PPC Advertising Process
Delivering optimum efficacy to the B2B, B2C & D2C audiences through systematic processes.
Business Understanding
Competition Analysis
Ads Account Audit
Keyword Research
Targeting & Bidding
Website Analysis
Goal Setting
Testing
Adding Extensions
Bid Optimization
Performance Analysis
Business Understanding
Deep Diving into Your Business
Before designing any campaign, we prioritize understanding the core of your business. Our team explores your brand values, offerings, and customer journey to identify what sets you apart. This clarity helps us create strategies aligned with your growth goals.
As a result-driven PPC management service provider, we also analyze your industry landscape, competitors, and market trends. This in-depth understanding ensures our PPC strategies are tailored, targeted, and built to deliver measurable ROI from the start.
Competition Analysis
Gaining the Edge with Competitor Analysis
Understanding your competition is key to building a winning campaign. We conduct deep research to uncover who your competitors are, what ad copies they use, and which keywords drive their traffic. This helps us see how they position themselves and where opportunities exist for your brand.
With our data-driven PPC advertising management services, we also analyze their budgets, bidding patterns, and targeted locations. These insights allow us to craft smarter, high-performing campaigns that outperform competitors and capture market share.
Ads Account Audit
Laying the Foundation with Ads Account Audit
Before launching any campaigns, we ensure your advertising foundation is strong. Once we understand your business goals and objectives, our team conducts a detailed audit of your existing Ads account to assess its structure, performance, and potential gaps that may be limiting results.
If you are new to digital advertising, our PPC management experts will set up a fully optimized Ads account for your business, aligning it with best practices to drive better ROI from the start.
Keyword Research
Uncovering High-Intent Opportunities
To drive meaningful results, it’s crucial to understand what your audience is actually searching for. We closely analyze real search terms used by your potential customers to uncover patterns, trends, and buyer intent hidden within their queries.
Alongside this, we explore new relevant terms that align with your offerings. This approach ensures we target the most valuable opportunities, helping your campaigns generate qualified traffic, better conversions, and a stronger return on investment.
Targeting & Bidding
Precision Targeting for Maximum ROI
To ensure your ads reach the right people at the right time, we break down your audience into well-defined segments. Using insights from your Ads account, we map demographics, age, gender, interests, parental status, household income, and other valuable attributes.
This granular segmentation allows us to manage bids strategically across audience groups. By allocating budgets to high-performing segments, we drive stronger engagement, higher conversions, and a better return on every ad spend.
Website Analysis
Website Experience Audit for Higher Conversions
As part of our PPC management service, we go beyond just creating ads — we evaluate how well your website supports conversions. Even the most compelling ad campaigns can fall short if the landing pages fail to engage visitors.
We analyze your website’s layout, navigation flow, loading speed, and overall user experience to ensure a seamless journey from click to conversion. By aligning ad messaging with optimized landing pages, we maximize your campaign ROI.
Goal Setting
Goal Alignment & Conversion Tracking
With our pay-per-click campaign management, we start by aligning your ad campaigns with your core business goals—whether that’s generating quality leads, increasing sales, or driving targeted website traffic. This ensures every click contributes directly to your growth objectives.
Once the goals are set, we implement accurate conversion tracking codes in your Ads account. This helps us measure campaign performance, identify high-converting actions, and optimize for maximum ROI.
Testing
Crafting & Testing High-Impact Ad Copies
To drive stronger results, we don’t rely on a single message. Our team creates multiple variations of your ad copies, each designed to capture attention and resonate with different audience segments. This diversity ensures your campaigns speak directly to what motivates your potential customers.
Through strategic A/B testing, we compare these ad versions in real-time to identify which performs best. This data-driven approach allows us to continually refine your messaging, improve click-through rates, and maximize overall campaign ROI.
Adding Extensions
Enhancing Ads with Powerful Extensions
To make your campaigns more engaging and action-driven, we leverage Google’s advanced ad extensions. Features like site links, callouts, promotion extensions, structured snippets, call buttons, and location tags help your ads stand out and offer users multiple ways to interact with your brand.
We strategically select and implement these extensions based on your campaign goals, improving visibility, boosting click-through rates, and driving higher-quality leads to your website.
Bid Optimization
Smarter Location & Device Bid Optimization
We analyze geographic and device-level reports within Google Ads to understand where your users are located and which devices they use most. These insights reveal high-performing regions and platforms that drive quality traffic and conversions.
Using this data, we strategically adjust bids for specific locations and devices, ensuring your budget is focused on the most valuable segments—maximizing ROI and improving overall campaign performance.
Performance Analysis
Transparent Weekly & Monthly Reporting
We provide clear weekly and monthly performance reports that showcase key campaign metrics, trends, and outcomes. This gives you full visibility into how your PPC campaigns are performing over time.
Each report also includes actionable recommendations and data-backed strategies to enhance future campaigns, ensuring continuous improvement and stronger ROI with every reporting cycle.
PROCESS
Search Engine Optimization Process
Delivering optimum efficacy to the B2B, B2C & D2C audiences through systematic processes.
Business Understanding
Competition Analysis
Ads Account Audit
Keyword Research
Targeting & Bidding
Website Analysis
Goal Setting
Testing
Adding Extensions
Bid Optimization
Performance Analysis
Business Understanding
Deep Diving into Your Business
Before conceiving any marketing strategy, it is imperative to understand the business and the dynamics for which it would be deployed. We thoroughly understand your business, industry, and the nuances associated with it.
Competition Analysis
Competition analysis is a major part of formulating a paid campaign. We identify your competition and track their Ad copies, keywords they are using, budgets, and locations their campaigns are running. These insights give us a better understanding of creating a paid campaign.
Ads Account Audit
Once your business goals/objectives are understood, we audit your Ads account. In case you are new to Ads, we create an Ad account for your business.
Keyword Research
Search Term Analysis & New Keyword Research
We now analyze the search terms used by your potential customers on Google and, along with it, research new keywords which could accompany the search terms. This helps us in targeting the right keywords, which results in better conversions and higher ROI.
Targeting & Bidding
Target Audience Segmentation & Bids Management
We segment it based on the information we get from your AdWords accounts, such as demographics, age, gender, interest, parental status, household income, and more of your target audience. This segmentation helps us to optimize bids, thus giving you a better return on your investment.
Website Analysis
Going through your Website
The overriding objective of paid Ads is conversions. Successful conversions not only depend on how appealing an action-driven Ad is but also on the layout of your website. The landing page of the website, user interface, user experience, navigation, and many more such factors have an impact on conversions.
Goal Setting
Defining Goals & Conversion Codes Tracking
Depending on the goals you want to set for your AdWords campaign, which could be generating leads, sales, visits, etc., we apply conversion tracking codes to your Ads account.
Testing
Ad Copy Split Testing
Once we create Ad copies, we make variations to these to test their performance. A/B testing tells us which Ad copy would perform better in the real world.
Adding Extensions
Adding Extensions
Through the years, Google has added features like extensions to make the Ads action-driven. Several extensions are available, such as site links, callouts, promotion extensions, structured snippet, call, and location, which make your Ad actionable. We add extensions to your Ad copies based on your campaign objective.
Bid Optimization
Location & Device Bid Optimization
Geographic, location, and device reports in Google AdWords give us insights into the user’s geography, location, and the device he is using. The information helps us in optimizing the bids and thus gives better results.
Performance Analysis
Weekly/Monthly Reporting
On a weekly & monthly basis, we generate a performance report that includes a brief overview of the various numbers. Along with performance, the report even includes recommendations and strategies ahead.
OUR CLIENTS
Clients are more than just clients to us.
They are our partners and our extended families! Meet some of the prestigious members of our family.
FREE PPC AUDIT
Get our Free In-depth PPC Audit Report!
- Conversion Tracking Analysis
- Account & Campaign level optimization Score
- Auction Insights and Search Impression Share
- Audience List & Targeting Analysis
- Negative Keywords & List Analysis
The report includes several details and recommendations that might be overlooked even in a paid PPC audit.
- Keywords Quality Score Analysis
- Landing Page Relevancy check
- Ad Types & Content Analysis
- Best Day & Time - Ad Scheduling
- Location Targeting Analysis
OUR PPC SERVICES
A variety of ad types we offer to create your success mix!
Scaling your business even further is possible with additional services.
Google Search Ads
are text ads on google search results.
Display Ads
are image ads on websites or on Gmail.
Shopping Ads
are product listings on Google.
Microsoft (Bing) Ads
are ads that run on bing search engine.
Video (YouTube) Ads
are short video promotions done on YouTube.
PPC Audit & Analysis
are assessment of existing assets and processes.
Frequently asked questions
Why are paid ads important for business growth?
Paid ads place your brand directly in front of high-intent customers when they’re actively searching for your products or services. With the rise of mobile search, immediate access to information has made paid advertising more crucial than ever. A well-managed PPC management service ensures your business stays visible and competitive.
How long does it take to see results from PPC campaigns?
PPC campaigns deliver results much faster than organic channels like SEO. While you may see initial traffic and clicks within days, achieving meaningful ROI requires ongoing optimization and testing. Most businesses start seeing strong results from our PPC management service within one to two weeks.
How much does a PPC campaign cost?
The cost depends on factors like your industry, competition, and ad objectives. Typically, you’ll pay for ad spend directly to the platform plus a monthly fee for expert campaign management. Our tailored PPC advertising management services ensure every USD is invested strategically to maximize returns.
Do you offer PPC services on multiple platforms?
Absolutely. Along with Google PPC management services, we also run campaigns on Bing (Microsoft Ads), Amazon PPC, Apple Search Ads, YouTube Ads, and DuckDuckGo. We craft platform-specific strategies to expand your reach and attract qualified leads across multiple channels.
Can different paid ad platforms work together effectively?
Yes. Combining platforms like Google Ads and Facebook Ads amplifies your results. Google captures high-intent searches, while Facebook offers advanced audience targeting. Our team aligns strategies across channels to build a cohesive PPC lead generation management strategy that drives consistent conversions.
How do you track and measure campaign performance?
We closely monitor key metrics such as click-through rates, conversion rates, cost per lead, and ROI. Regular reports with actionable insights help you understand what’s working and guide future improvements. This ensures your campaigns continuously deliver value.
Do you offer custom strategies for different industries?
Yes. Every industry has unique challenges and opportunities. Our experts customize strategies based on your target audience, competition, and goals to ensure our PPC management service delivers results that align perfectly with your business objectives.
Have more questions?
Contact Us — Our PPC specialists will be happy to guide you.
