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With AI’s increasing dominance in search engine results, the conventional search engine results page (SERP) is evolving rapidly. Google’s AI-driven Overviews and the Search Generative Experience (SGE) are changing how content is displayed. Instead of simply listing links, Google now provides immediate, summarized answers directly on the SERP. This shift
Five years ago, a lead generation funnel meant a contact form and a thank-you page. Today, it’s an end-to-end system powered by AI, data, and nonstop optimization. If your funnel leaks leads, you lose revenue. Fix it right, and you multiply sales quickly. It starts with understanding each stage and
Monetizing a YouTube channel means more than simply hitting view counts, it requires a systematic, data‑driven approach to transform audience engagement into consistent revenue streams. At EvenDigit, we’ve built a multifaceted framework that leverages YouTube Analytics to inform every decision, from content ideation to ad placement, ensuring steady growth even
Are you still chasing backlinks in a world where AI surfaces answers first? Early studies show 84% of Google queries now feature AI‑powered overviews, reshaping how users discover information. Traditional SEO tactics alone won’t cut it. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) layer on top of SEO
Are you confused by the flood of AI marketing jargon? Every week, a new term surfaces, such as hyper-personalization, zero-party data, and so on. Meanwhile, 88% of digital marketers rely on AI tools daily, but many struggle to speak the same language. If you aim to lead rather than chase,
Are you torn between wider reach and rising CPMs in your ad campaigns? AI promises to zero in on ideal audiences, but 46% of marketers already use AI for ad targeting and optimization. Average Facebook CPM climbed to $12.74 in June 2025, and Google Ads now sees a median CPM of
How much do I have to spend on Facebook and Instagram ads? It’s one of the most frequently asked questions by business leads. Search it on Google, and you’ll find the same vague answers everywhere. Some say $5 per day is enough. Others say you need $5,000 per month. No
What was once a closed ecosystem is now stepping into the world of search. Instagram, a platform renowned for its visual storytelling, is now allowing Google to index public posts. While this update is still rolling out gradually, it signals a major shift in how content on Instagram can show
If you’re a business owner based in the U.S., Europe, or the Middle East, you’ve likely asked yourself: Should I consider outsourcing my performance marketing to an Indian agency? The answer isn’t about yes or no, it’s moreover about understanding the value, capability, and ROI potential that Indian performance marketing
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