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From late‑night worry to month‑end wins.

Consistent, data‑driven marketing that respects your budget and builds REAL REVENUE.

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Don't treat symptoms, SOLVE the constraints.

If growth is stuck, the root cause in hiding. Let's Uncover It...

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Growth Framework Evendigit
Vinita Pariyani | CEO, EvenDigit
Lessons That Shaped Our GROWTH Framework

Our CEO’s perspective on growth is built on years of real-world decisions, including the ones that did not work as planned.

Those mistakes revealed what breaks scale, where teams lose focus, and why effort without clarity fails to deliver results.

The lessons learned became the foundation of the framework we now use to drive consistent, measurable growth.

Results delivered for 2,500+ clients

Real Results. Real Growth.

See how we've helped businesses transform their digital presence and achieve measurable success.

Improved Lead Quality for Mrs. Goel

Kisco Steel, led by Mrs. Goel

Kisco Steel, led by Mrs. Goel, operates in a highly competitive industrial steel market where lead quality matters more than sheer volume. The business relies heavily on form inquiries from high-intent buyers across domestic and international markets.

The Challenge

What We Did

The Impact

+62%

Qualified Leads

+54%

Website Engagement

+58%

Booking Inquiries

Improved ROAS for Mrs.Brown

Montclair Light Works, led by Mrs. Brown

Montclair Light Works, led by Mrs.Brown, is a boutique lighting manufacturer offering handcrafted, American-made fixtures. Despite strong product appeal and steady traffic, the brand struggled to scale profitably due to inconsistent ROAS and rising ad costs.

The Challenge

What We Did

The Impact

+35%

Total Sales

+45%

Returning Customers

+19%

ROAS Increase

Powering growth with the right channel mix

Google, Meta and more aligned to your audience’s journey.

What our clients say about the results

Hear from our clients and see how our full-service marketing approach supported their growth goals.

“EvenDigit brought structure and clarity to our Google Ads account. Our cost per conversion improved from $171.21 to $69.27, and in a focused niche campaign we generated 500+ qualified leads over eight months at an average $22.86 per conversion. The improvement was not just measurable, it was sustainable.”

Auston Dzierzynski Project Manager, Pinnacle Technologies

“The EvenDigit team moved quickly and with clear direction.
Within the first week of launching PPC campaigns, we achieved a $18.71 cost per conversion, which is more efficient than what we typically see in early campaign phases. Their execution helped us reach performance benchmarks faster than expected.”

Kassandra Lamendola Marketing Manager, NIVA Health

“They were proactive, reliable, and consistently went the extra mile to improve performance. EvenDigit audited our site, fixed technical issues, optimized pages for targeted keywords, and boosted our organic traffic and engagement.
Their project management was smooth and organized, and they delivered on time while responding quickly to any questions or changes.”

Sabin Shrestha Web Executive & Digital Specialist, Felt and Yarn

Outcomes That Speak Louder Than Promises.

Benvenuto Limos

Business & background:

A heritage chauffeur and private tour service based on Italy’s Amalfi Coast, offering premium travel experiences with a luxury fleet and 69+ years of hospitality excellence.

Challenges:

  • High CPC due to seasonal competition
  • Low conversions from international traffic
  • Limited retargeting for seasonal users
  • Outdated website design affecting UX

Actions Taken:

  • Launched interest-based campaigns (honeymoon, solo, adventure travel)
  • Applied geo-targeting to prioritize high-intent regions
  • Rolled out dynamic retargeting to re-engage site visitors
  • Recommended website redesign for better content flow & booking UX

Results

  • Conversion Rate improved from 0.51% to 3.23%
  • Engagement Rate improved by 101.79%
  • Traffic increased from 86,955 to 117,301
  • Reach grew from 533,819 to 851,241

Language Academy

Business & background:

Language Academy specializes in coaching for language proficiency exams like PTE, NAATI CCL, and IELTS. They offer online courses and personalized training to help students achieve high scores.

Challenges:

  • High CPC due to a competitive market
  • Low conversion rate from international visitors
  • Difficulty retargeting seasonal users
  • Outdated website design affecting engagement
  • Pixel tracking issues and spam messages affecting lead quality

Actions Taken:

  • Launched segmented campaigns and optimized bidding strategies
  • Addressed pixel tracking issues and reduced spam through improved targeting
  • Suggested quick website design changes and fresh content creation

Results

  • Conversion Rate jumped from 0.44% → 3.55% — an 8X improvement
  • Cost-per-Click dropped 50%
  • Interaction Rate more than doubled — from 4% to 9%
  • Spam messages dropped significantly, while lead quality and message relevance improved

Home Service Agency

Business & background:

With over 15 years of digital marketing expertise and a team of 35+ specialists, we help home service providers grow their visibility, reduce ad spend waste, and drive qualified leads through targeted SEO and PPC campaigns.

Challenges:

  • Sky-High CPA due to ineffective PPC strategies
  • Incomplete conversion tracking, making ROI unclear
  • Poor campaign structure and low-performing ad creatives
  • Lack of advanced features like ad scheduling, device, and geo-based bid targeting

Actions Taken:

  • Revamped PPC Campaigns Structure for better targeting and efficiency
  • Accurate Conversion Tracking via GA & GTM
  • High-Converting Creatives with engaging videos and ad copy
  • Smart Bidding using schedule, location, and device-level adjustments

Results

  • Up to 86.8% Reduction in CPA within a year
  • Consistent Conversion Flow with a conversion rate of 21.20%
  • CPA dropped from $722 → $104.46
  • Clients experienced a significant boost in qualified leads and online visibility

Healthcare Industry

Business & background:

Specializing in integrative, non-chemo cancer therapies, this center offers patient-first care in serene oceanfront settings — combining medical expertise with natural healing practices.

Challenges:

  • High website traffic, but low conversion rates
  • No structured PPC or tracking setup
  • Weak targeting, low engagement from paid ads
  • Minimal presence on local search and social platforms

Actions Taken:

  • Custom Audiences & Remarketing to re-engage high-intent visitors
  • Geo-Targeted Campaigns & Landing Pages tailored for specific regions
  • Conversion & Quality Score Optimization for cost-efficient performance
  • Boosted Ad & Page Load Speed for better user experience
  • Enhanced Local & Social Presence to strengthen brand trust

Results

  • +44% Increase in Qualified Leads
  • Impressions jumped from 10,000 to 14,100, improving reach and brand exposure.
  • CPL dropped from $40 to just $26, maximizing ROI with a leaner budget.
  • +40% Rise in Direct Calls from Maps
  • +65% Growth in Social Engagement

Tellwell Publishing

Business & background:

Tellwell Publishing is a Canadian self-publishing company serving authors in Canada, the U.S., Australia, New Zealand, and EU countries. They provide full-service publishing—including editing, design, and marketing—featuring a standout 100% net royalty model and screen reader-friendly formatting.

Challenges:

  • Conversion tracking inconsistencies across multiple landing pages and GA4 properties
  • Poor performance in newly targeted EU regions
  • Disorganized keyword groupings weakening campaign structure
  • Ineffective audience targeting and lack of smart bid adjustments

Actions Taken:

  • Fixed tracking issues across locations by streamlining GA4 and GTM integration
  • Restructured EU-targeted campaigns to boost local relevance and conversion rates
  • Organized keyword groups to improve quality scores and ad relevance
  • Created refined audience segments and remarketing lists for better targeting
  • Applied bid adjustments based on device type, age group, and geo-location

Results

  • Conversions increased by 46.46%
  • Cost per conversion dropped by 35.65%
  • Conversion rate rose from 8.59% to 12.14%
  • Impressions grew from 1,123,000 to 1,456,000

Liquid LEDs

Business & Background:

Liquid LEDs specializes in energy-efficient LED lighting solutions for residential and commercial spaces, offering products like bulbs, pendant lights, and ceiling lights, with a focus on style and eco-friendliness.

Challenges:

  • Low CTR and add-to-cart rate due to poor brand awareness
  • High bounce rate from irrelevant ad placements
  • Weak Ad Messaging, failing to highlight core USPs like energy efficiency, style, and functionality

Actions Taken:

  • Ran category-focused campaigns with refined keyword targeting
  • Redesigned creatives to highlight use-cases, aesthetics & eco-benefits
  • Used custom intent & competitor targeting via Performance Max
  • Optimized Meta & Pinterest ads for higher engagement and conversions

Results

  • CTR improved from 0.75% to 2.5%
  • 2X ROAS Growth - Return on ad spend jumped from 350% → 750%
  • Overall Traffic improved from 86,955 to 1,17,301
  • Engagement Rate improved by 34.38%

Still curious? Start here

Why do my reports not match the actual numbers I see?

Reporting gaps usually occur due to attribution differences, missing tracking events, or platforms counting data differently. We audit all analytics, ad platforms, and tracking tools to eliminate discrepancies and provide one accurate, unified view of your performance.

What if my tracking is broken?

We first diagnose the root cause of the issue across all platforms. If required, we rebuild your tracking setup and ensure every key action is captured reliably, so your data remains accurate and actionable.

How is your pricing structured?

Our pricing is based on scope, complexity, and the level of expertise required. You’re investing in a growth-driven partnership focused on outcomes—not hourly tasks or disconnected deliverables.

Do I need SEO if I am already running ads?

Yes. Paid ads deliver quick wins, but SEO creates long-term, compounding visibility. By combining both, your growth doesn’t rely solely on paid spend and becomes more stable and cost-efficient over time.

Which channel should I start with?

The right channel depends on your goals, sales cycle, and audience intent. We run a quick diagnostic to identify the most cost-effective channel that delivers results fastest.

How do I know if my buyer persona is correct?

If your leads feel inconsistent or fail to convert, your buyer persona likely needs refinement. We validate personas using search intent, user behavior, and campaign data to ensure you’re targeting the right audience.

How long does it usually take to see measurable improvements?

You can typically expect to see measurable improvements within 2–3 months, depending on your industry and goals. For instance, eCommerce and service-based businesses often notice quicker traction through paid campaigns, while SEO or B2B strategies may take a bit longer to show consistent results.

We focus on generating quick wins early on—like increased traffic or lead volume—while steadily building toward long-term growth and higher ROI through continuous optimization.

How do you handle businesses that have had negative experiences with previous agencies?

We start by listening, understanding where things fell short, and what expectations weren’t met. Then, we conduct a fresh audit of your current marketing landscape, separating what to keep, fix, or discard.

Instead of jumping into execution, we focus on rebuilding trust through early proof of value—quick wins, small tests, and transparent reporting. This low-risk, high-clarity approach helps you regain control and see tangible progress before scaling up efforts.

Which platforms do you recommend for different business types?
  • Lead-Based Businesses: Google Ads, Local SEO, and Facebook Ads for lead generation.
  • E-commerce: Google Shopping, Meta Ads, and Email Marketing for driving conversions.
  • B2B: LinkedIn Ads, SEO, and Content Marketing for lead nurturing.
  • Service-Based Businesses: Local SEO, Google Ads, and YouTube Ads for brand visibility.
What role does AI play in your marketing strategy?

We use AI across our services to boost performance, efficiency, and ROI:

  • SEO: AI tools help with keyword clustering, content gap analysis, and optimized content briefs.
  • Paid Ads: AI auto-optimizes bids, targeting, and creatives based on real-time performance.
  • Email Marketing: AI personalizes subject lines and content based on user behavior and preferences.
  • Social Media: AI recommends best posting times, generates content ideas, and analyzes engagement trends.
  • Content Marketing: We use AI for topic research, audience intent analysis, and faster content creation.

AI helps us make faster, smarter decisions—so you get better results, quicker.

How will I track the performance of my campaigns?

You’ll get access to a live dashboard with real-time insights into campaign performance. We also provide detailed reports with actionable recommendations during regular check-ins.

What metrics do you focus on to measure success?

We focus on metrics that align with your goals, including:

  • Leads and Conversions
  • Return on Ad Spend (ROAS)
  • Customer Acquisition Cost (CAC)
  • Lifetime Value (LTV)
  • Engagement and Click-Through Rates (CTR)
What tools do you use for analytics and reporting?

We use industry-leading tools like Google Analytics, Google Data Studio, HubSpot, and SEMrush to monitor performance. Additionally, AI-powered tools help us predict and optimize campaign outcomes.

How involved will I be in the strategy creation process?

Your involvement is not just welcomed—it’s essential. We treat strategy creation as a collaborative partnership, where we work hand-in-hand with you from day one.

You'll be actively involved in defining goals, aligning priorities, and shaping the direction. We bring the expertise, but your input forms the foundation of everything we build. Once the strategy is set, our team takes over execution, keeping you informed, involved, and confident every step of the way.

Do you offer flexible packages or contracts?

Yes! We provide customized, flexible packages designed to meet your specific goals and budget. Whether you’re looking for short-term growth or long-term scaling, we have options that work for you.

A Multi-Awarded Digital Marketing Agency

Accolades showcasing our knack for digital marketing, proving we're a cut above the rest.

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